I’ve recently started using Amazon to sell a load of old books and I’m hugely impressed by what a brilliant platform the site is. It’s got me thinking about how my businesses can Be A Platform too.
We’ve recently opened up our CMS on Gigwise.com to our contributors so that they can have more autonomy over publishing their own work. The old way was for them to email work to one of the editors who would cut and paste into the CMS and edit it, add photos etc. Now our writers can publish their own reviews and blog posts and photographers can publish galleries. It’s hardly ground breaking but it’s cool to see some of our contributors really getting involved and in our small way we’ve provided a greater platform for music journalists and photographers.
I’m sure there’s more we can do to open up what we have to be a platform for others, so I’ve got my thinking cap on and hopefully I’ll have some insights to publish soon.